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If Email Use Is Supposedly in Decline, Why Keep Doing Email Marketing?

In a recent post, we talked a bit about concerns that the consumer attention span may be drifting away from email in favor of other communication channels, particularly social media. Some people are...

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Why Marketers that "Like" Results Must Spend With Care in Social Media

There is no denying that Facebook has changed the very nature of engagement on the web. So, it is no surprise brands are looking to Facebook as a new, potentially fruitful channel for reaching...

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Social Media Marketing or Traditional Marketing? It Depends...

One question I constantly get from CMOs and other marketing pros these days is “How much of my spend should I be shifting to social-media marketing?” I’ve read a ton of stuff lately about this topic...

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The Google+ ‘A-ha!’ Moment: We’re All Relearning What Database Marketers...

It seems like it took forever, but social media is finally catching up with something that database and direct marketers have known for years: consumers aren’t all alike.As social networks continue...

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Your Customer is Not a Number. Using Persona Development to Breathe Life into...

To a lot of marketers, statistics are just about dull, one-dimensional numbers. If they see any nuance to them, it’s in varying shades of gray along a black-white scale. So many marketers struggle to...

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DMA in Boston - What's Trending in Direct Marketing

Last week thousands of marketers met right here in Boston at the 2011 DMA Conference and we were there.  So what was everyone talking about?  There were 2 key, recurring themes that we noticed.Data as...

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The ABCs of ROI

ROI. Return on Investment. If you are even a casual reader of the marketing press, you will find yourself flooded with recommendations, tools and strategies that you “must use” if you are to achieve...

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Why Is Consumer Engagement so Hard?

We know that consumers are empowered, and we know that they are not static targets to be blasted by the same messaging.  Yet companies continue to treat consumers as a mass of eyes, ears and wallets –...

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Personalized Content is Something Consumers Want, but there is a Fine Line…

Mobile Marketer recently covered an interesting GfK MRI panel study-that shows the majority of tablet consumers want personalized ads- and the ability to buy products they are interested directly....

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A Digital Sign of the Times

The Digital Out of Home (DOOH) Experience is exploding, and most people take it for granted. Why? Because digital signs are essentially familiar, flat panels TVs found in most homes-and signs, digital...

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Facebook Steals Page from “Old School” Acquisition Strategy

A shiver went down my spine this morning as I read the post “Facebook to Credit Newbies, Buy $1 get $4 free” on AllFacebook.com. Apparently, developers claim that Credits haven’t been reeling in enough...

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Big Data? Let’s Take A Step Back.

Big data is the rage.  Big data companies are getting funded.  Big data scientists are getting hired.  A slew of blog posts are screaming for marketers to understand and use big data.  So what is Big...

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Offer Optimization for Mobile: It’s not JUST about knowing your audience.

I spent most everyday in conversations with CMOs, loyalty program director, CIOs and executives across a variety of industries- and while many are still struggling to catch up with, and better...

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What Can Brands Learn from SocialTV?

by Bob Fetter, VP Pluris Marketing You have probably noticed hashtags during broadcasts, tweets streaming across the screen, second-screen applications where viewers can check in to watch a TV show...

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What Are Loyalty Experts Talking About?

Engagement is a buzz word of late, with every marketing firm and brand waking up to the notion that–stop the presses- engaging with and rewarding customers in relevant, timely ways generates word of...

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Loyalty is Not a Game, or Is It?

With all the new entrants and a different playing field, loyalty marketers are not ruing as they did in the good old days when they had the consumer gaming dynamic all to themselves. Quite the contrary...

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Sign of Apocalypse: Merchants Pay Good Money to Give Away Their Customer Loyalty

We all know over the last several years, a growing need for cutting corners – and coupons – has paved the way for sites like Groupon, LivingSocial and others to offer attractive discounts to consumers...

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Mending Gaps in the Dynamic Customer Journey

By Bob Fetter, SVP of Pluris Marketing, a company with expertise in cross-channel offer optimization, loyalty, database marketing and advanced analyticsIt’s not easy being a consumer-facing brand these...

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Over, Under, Missing Completely and “The Simple Truth”

3 Most Common Communication Failures Preventing Loyalty Program Success You have heard this from your significant other. It’s the different between the playoffs and the title, a good education, and a...

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Stick a Google-Shaped Fork in Barnes & Noble

Everyone hailed the Nook as smart business. Now, thanks to the very same company that powers the Nook, it’s going the way of disco -- fun while it lasted, but an impractical long term way to groove.The...

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Embracing the Big Data Deluge - If That’s What it Is

By Bob Fetter, SVP of Pluris MarketingEveryone is talking about big data and judging from my social streams and much of the media coverage, I’m afraid many don’t have a clear understanding about what...

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5 Reactions to Facebook’s “Page Post Targeting Enhanced”

By Bob Fetter, SVP of Pluris MarketingFacebook creates so much news that it’s easy to miss a new set of features aimed at marketers- even when those very changes can have big implications on how brands...

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Persona Development – An Update

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Facebook Digs Deeper into Privacy Concerns

By Bob Fetter, SVP of Pluris MarketingAccording to a post in the September 23rd issue of the Financial Times, Facebook is partnering with a “controversial” data company called Datalogix that can “track...

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Marketing Needs the 5th P

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